Nasim Launch Peugeot 508 In Malaysia

left to right: Mr Lionel Faugeres, General Director for Asean Countries for Automobiles Peugeot, En SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies and Dato’ Samson Anand George, COO of Nasim

Nasim Sdn Bhd, the exclusive distributor of the Peugeot brand in Malaysia, launched the internationally-acclaimed and award-winning Peugeot 508 yesterday. The launching of the 508 catapults Peugeot into the premium executive segment in Malaysia.

Dato’ Samson Anand George, COO of Nasim, said : “This premium luxury sedan encompasses everything Peugeot is famous for – class, character and panache. It is truly a remarkable sedan with emotion at the heart of it all.”

During the launch, Nasim announced an on-the-road price of RM169,888 and mentioned that the dealer network nationwide had received more than 100 pre-bookings.

“The European car market has grown exponentially this year in Malaysia because consumers have become more discerning. They want something classy yet exciting and dynamic. The all-new 508 is a modern and forward-looking vehicle that meets these requirements,” said Dato’ Samson.

The Peugeot 508 is a modern, forward-looking vehicle, perfectly attuned to the aspirations of customers who have moved with the times: demanding, dynamic and responsible. At the front, the Peugeot 508 illustrates the development of the Marque’s latest stylistic codes first unveiled on the SR1 concept car, with a single grille rendered in a “floating” style and piercing headlamps with signature circular LED daytime running lights, bi-Xenon headlamps with headlight washers and auto height adjusters. The headlamps also feature a smart beam function which, via an intelligent camera positioned at the back of the rearview mirror, analyses the lighting condition to automatically switch to high beam when needed and reverts back to the standard beam if there is on-coming traffic.

The contours of the 508 are free-flowing, something that the 508 designers strived for, look at the car and you will see that the contours have no interruption or embellishment, from the end of the bonnet all the way to the boot. Look closer and you will discover that there are no visible windscreen washer jets or aerial.

The sides of the car are purposely understated, enhanced by the contours of the chrome-edged windows. Visually, the side windows appear to rest on a sculpted body section, itself no mean feat of industrial engineering: a recessed waistline runs the entire length of the vehicle, giving it an unusual blend of power and elegance. The entire rear section is designed in one form, the boot perfectly flush with the bumper creating an impression of fluidity, power and control. A horizontal chrome bead on the boot enhances the rear aspect, parallel to the chrome edging at the base of the diffuser which visually “seats” the rear of the car. A visual characteristic of Peugeot’s heritage is also particularly marked at the rear, three red clusters mask three rows of 6 LEDs to give the car a unique night-time signature.

Nasim have opted for premium features inside the car giving potential customers the best in cabin experience in its segment. The black lacquered centre console and the touches of chrome on the fascia along with advanced technological equipment enhances the overall ambience in the 508. Among the luxury features inside the 508 include a colour head-up display (HUD) unit, four-zone air conditioning, push-start ignition, an automatic electric parking brake, electric-powered seats for both the driver and passenger, an intuitive control knob in the centre console that operates the 7-inch HD multifunction colour screen, USB and Bluetooth connectivity.

The 508 is also equipped with an elegant yet sporty multifunction steering column with radio and volume controls, Bluetooth connectivity and cruise control functionality. There are also paddle shifters for the transmission.

Enhancing the quality of the in cabin experience further, Peugeot have fitted a 10-speaker JBL hi-fi system with a 500W surround sound amplifier with Arkamys audio processing.

For those who travel frequently or play golf, the 508 offers a generous luggage space of 545-litres. For gizmo heads, the 508 features a keyless entry system whereby the driver is able to lock or unlock the 508 by simply brushing a hand over one of the door handles with the smart key still in their pocket.

The 508 is powered by an award winning 1.6 Litre, four cylinder twin scroll turbocharged engine that delivers 156 hp and 240 Nm of torque. In this guise, Peugeot claim the 508 achieves 7.1L/100km on a mixed cycle and emits 164g of CO2 per km. Helping to achieve those figures is the fact that the 508 has a coefficient drag of 0.26.

The 508 suspension set up is MacPherson type struts up front while a multi-link arrangement looks after the rear. Peugeot say the rear multi-link arrangement gives excellent accuracy and vibration damping, resulting in excellent grip, road holding and comfort.

The 508 for Malaysia also features a Hill Assist system, front and rear parking assists that are displayed on the multifunction colour screen and an Available Space Measurement (ASM) system which aids the driver in parallel parking.

Safety wise, the 508 is equipped with six airbags, ESP, ABS, EBD, Emergency Brake Assist, Anti-Skid Regulation and Dynamic Stability Control. The 508 achieved a 5 Star rating from Euro NCAP.

Summarising the all new 508, Dato’ Samson Anand George said : “In today’s fast-paced world, the real luxury is managing to find time for yourself. The 508 was designed to ensure every moment spent in it is a moment to savour.”

The 508 is available for viewing at all major Nasim branches nationwide.